Just tampaxes in jazz, or Some like it without sugar

Just Tampaxes in Jazz, or Some Like it Without Sugar, Andrej Gagarin/Andrej Velikanov and Julia Velikanov 1998, 4 minute video

The double title refers to a time where a Russian film distributor renamed the film “Some like it hot” as “Just girls in jazz.” In the film, Marilyn Monroe had the nickname “sugar"
This parody of ads in the Russian media combines high and low expression: the ballet Swan Lake with tampon ads. The video can be seen as a critique of commercialism as well as a tribute, since the surfeit of Western tampons was welcomed by the Russian women, who were used to making their own.

Andrej Velikanov b. 1954 i Moscow. Active as a poet, graphic designer, and collaborator within the fields of performance, video, and Internet art.
http://velikanov.ru

Julia Velikanov b. 1976 in Moscow, works with video and Internet art.

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